Search Engine Optimization (SEO)
From Traffic Increases to Revenue: With the help of search engine optimization services, we draw custom strategy for our clients. We focus on driving revenue for the businesses, and we provide all the technology businesses need to grow with SEO.
When it comes to SEO, one strategy doesn’t fit all. By analyzing each company’s unique needs, industry, current SEO performance, and goals, we draw a customized SEO strategy specifically for your business.
Optimizing for organic search encompasses a range of SEO techniques.
Let’s have a look at our SEO process.
We call it R.O.C.K.E.T process that includes six elements:
· Research
· Optimize
· Content
· Keywords
· Earned media & links
· Testing
Here is how our SEO marketers will improve your online presence, lead generation, and most importantly revenue numbers.
SEO Services from Shark Digital: From Traffic Increases to Revenue
With the help of search engine optimization services, we draw custom strategy for our clients. We focus on driving revenue for the businesses, and we provide all the technology businesses need to grow with SEO.
When it comes to SEO, one strategy doesn’t fit all. By analyzing each company’s unique needs, industry, current SEO performance, and goals, we draw a customized SEO strategy specifically for your business.
Optimizing for organic search encompasses a range of SEO techniques.
Let’s have a look at our SEO process.
We call it R.O.C.K.E.T process that includes six elements:
· Research
· Optimize
· Content
· Keywords
· Earned media & links
· Testing
Here is how our SEO marketers will improve your online presence, lead generation, and most importantly revenue numbers.
Research
When we launch an SEO campaign, we begin to dive into your company, your website, your competitors and your industry. We collect the data to put together a roadmap for your website’s SEO.
· In-depth Competitor Analysis
· Site & Server Analysis
· Analyze On-Site SEO Factors
Optimize
From IA to UX, we make a lot of changes to your website to help Google/Bing better understand who you are. We also take care of your technical SEO, helping increase the usability, speed, and functionality of your website.
· Attention-grabbing titles & meta descriptions
· Improve usability
· Update Site Architecture
Content
The content of your website is the mains means to educate and guide users through the purchasing funnel. We provide topic suggestions, professional copy, and quality content to enhance not only website’s ranking but also company’s growth.
· Website SEO Copy That Converts
· Longform Copy That Educates
· Informative Blog Posts That Engages
Keywords
Keyword research process is the center of our SEO services. The specific keywords we target help us define our audience and drive valuable traffic to your site. With high traffic, your company can get fresh leads, high-value sales, and thus, convert.
· Competitor Keyword Analysis
· Keyword Mapping Report
· Advanced Rank Tracking
Earned media & links
Earned media and off-page SEO are crucial services for getting your site in front of your target audience. We build links (and relationships) with trusted experts in your industry.
· Content Promotion
· Relevant Mentions From Blogs/Press
· Viral Marketing Campaigns
Testing
Getting relevant, qualified search traffic to a site is just the beginning of our SEO optimization services. We partner with you to make sure that your website is driving visitors through the purchasing funnel. We test everything and make continual improvements to your SEO marketing strategy.
· Conversion Path Analysis
· Calls-to-action Improvements
· Continual Improvements Via ROI Tracking
What do our SEO management services include?
SEO is a critical part of a successful business model. It is one of the best online marketing strategies to improve business’s online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue.
SEO is more than just one strategy.
In fact, SEO is an umbrella term for many smaller techniques that work together to improve Google/Bing ranking to turn your website into an effective conversion and revenue-generating machine.
Here are the core SEO strategies that we use in SEO campaigns to optimize websites:
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Website SEO audits
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Keyword research
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Content creation and implementation
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On-page optimization
Website SEO audit
A website SEO audit is the foundation of your SEO plan.
By auditing your site, we start with a technical SEO audit to discover areas of improvement, as well as opportunities for your SEO strategy.
As a part of your technical SEO audit, we will look at:
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Your website
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Your website analytics
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Your Google Search Console data
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And more
For the best results and insight into the website, we use a variety of SEO tools (Google Search Console, Ahrefs, Moz Pro, SEMrush, Majestic, HubSpot). With these resources, we can provide your organization with a competitive SEO strategy.
Keyword research
Without keyword research, you won’t rank or appear in the search results to reach your target audience. With the right SEO strategy, you can tailor your efforts to your ideal client or customer.
That’s why keyword research is critical to a successful SEO strategy.
By using the keywords or phrases that your audience does, we optimize your content, like a blog post or sales page, which persuades users that your company understands their needs. That translates to conversions - phone calls, store visits, purchases, and more.
What is keyword research?
Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that will “define” your business in search engines. By getting the right keywords, you’ll use the terms in your title tags, content, and more.
Using these key terms in selected sections of your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and convert more customers.
Content creation
Content is what ranks in search engines, so without it, it is not possible to launch an effective SEO campaign.
Content creation is based on your keyword research. It includes the terms that are mostly searchable in regards to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.
Some of the most popular kinds of content are blogs, service pages, product pages, long-form content.
Blogs
Google loves fresh content, so naturally, blogs are a great option as you can update and add to them often. Blogs are usually short pieces of content, around 1000 words or less, that give personal insight into an industry-related topic. People follow blogs because they contain
helpful tips and personalized information for your target customers.
Service pages
Service pages on your website detail the services you offer. These are beneficial because
potential clients love to read about what they’re getting before they commit. Your service pages inform visitors about service offerings, pricing, and more.
Product pages
Product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color
availability, size availability, ingredients, or materials, etc.
Longform content
Long-form content is content that is over 2000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. The point of long-form content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.
With compelling and optimized content, and specific keyword targeting, companies can target every stage of the buying funnel, providing a consistent source of revenue for your company.
On-page optimization
On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google/Bing/Yahoo searches, you need to optimize your site for on-page SEO factors. That means you’re focusing on factors like the content, speed, and design of your webpages.
Page speed
If your page doesn’t load in three seconds or less, some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because Google also appreciates it if your pages load quickly.
Inclusion of multimedia
Large walls of text on your website may make your readers get bored and grow unengaged with your content. To keep users on your pages for longer periods of time, you should use images, graphics, and videos.
Responsive on all devices
To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website looks great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.
Quality of your content
You need to create high quality content if you want to receive high-quality links. Google loves long content, easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.
These are just three of the many on-page SEO tactics Shark Digital experts use to optimize your website as a part of our SEO marketing services.
SEO strategies can also target off-page SEO features. If on-page SEO is within your control, off-page is out of your control.
How can SEO campaign management services help your business grow?
There is no precision on how much your business will grow with SEO services, but you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.
Here are four reasons why:
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When you target important keywords correctly, you’ll have better placement in results pages. Specific keywords that are important to your business and your industry, will be used with your content, your meta tags, your alt tags, and your URL. Thus you have the best chance of ranking for it when someone searches the term within Google.
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When you rank highly for an important keyword, you’ll get more site traffic. Studies show that the first position on results pages gets roughly 33% of clicks, while the second position receives around 15%, with decreasing numbers from there.
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When you boost site traffic, you’ll see an increase in conversions. When people click on your page, since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.
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Increased conversions pave the way for a growing business. When your conversions increase, it means your SEO campaign is successfully driving results, like by ranking in high-value search results, and that your business is thriving.
With a custom SEO plan and our experienced SEO specialists, your business can use SEO to its full advantage. Whether you’re looking to reach nearby shoppers via local results or business buyers across the country, you can do it with a website optimized for search engines and consumers.
For the best results from SEO, however, companies need a competitive strategy. Whether you’re new or experienced with SEO, our dedicated team of SEO specialists can help your company launch and manage a top strategy.
Get more site traffic, better rankings, and higher sales by contacting us online today!
