Our whole team gets together on a weekly basis to discuss the latest digital marketing trends. When there is a Google algorithm update, we know about it. When there is a new tool in the market, we test it. In-house marketers and budget agencies don't have this large resources needed to dive into the latest trends. Our whole team gets together on a weekly basis to discuss the latest digital marketing trends. When there is a Google algorithm update, we know about it. When there is a new tool in the market, we test it. In-house marketers and budget agencies don't have this large resources needed to dive into the latest trends.